Athens is a relatively affordable multifamily market, catering to the blue-collar workforce. The population has increased almost ten percent since 2010, primarily in downtown Athens and nearby neighborhoods. Several companies are expanding in the area, such as Wayfair, Boehringer Ingelheim Animal Health, and more. The University of Georgia resides in Athens, adding several hundred undergraduates and graduates to the area for years. The university’s rising enrollment has kept multifamily demand on solid footing, resulting in strong net absorption.